Peter 
The caregiver and nanny app CareNestPro facilitates matches between families with certified and background-screened professionals who provide child and elderly care and home assistance services. Our organization exists to provide easy access to high-quality care that relieves all families from burdens and complexity. There is an opening for a skilled marketing expert who will help expand our user base through community engagement.
Role Overview
The Social Media Marketing Manager position requires someone who will develop marketing campaigns to build brand awareness and engage users while acquiring customers. Strong creativity paired with excellent communication abilities and total mastery of modern digital marketing trends constitutes the essential qualifications for this position. Anyone who demonstrates a passion for storytelling and social media skills along with data-oriented marketing practices will find this opportunity highly suitable.
Key Responsibilities:
Implement and execute social media strategies on major social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok, to increase brand awareness and user engagement rates.
The creation of entertaining content and management of content materials must include graphics, videos, blogs, and newsletters to build relationships with families along with caregivers.
The position involves developing both organic and paid digital marketing campaigns that work to boost app downloads together with website visits and conversion rates.
The online presence of CareNestPro requires management through follower interaction and inquiry response to establish a robust brand community.
The digital content should receive SEO optimization alongside the application of best engagement practices for each piece.
The monitoring and evaluation of engagement rates together with conversion rates and advertising metrics helps us enhance our campaign success.
Strive for alignment by working with representatives from product teams along with those in customer success roles to create marketing plans that fulfill business requirements.
Requirements:
Bachelor’s degree in marketing, communications, business, or a related field.
A record of proven performance in both social media management and digital marketing fields.
Strong copywriting and content creation skills.
The applicant must possess familiarity with social media metric tools such as Google Analytics and Meta Business Suite, together with Hootsuite and other similar platforms.
Knowledge of SEO, PPC, and influencer marketing strategies.
The candidate must control the development and execution of digital advertising platforms that include both Facebook Ads and Google Ads.
Excellent project management skills together with deadline completion aptitude in a fast-moving work environment.
Excellent communication and collaboration skills.
Having experience in caregiving, home care services, or parenting adds value to your application.
Why Join CareNestPro?
The role involves helping families connect with trusted caregivers by developing compelling marketing initiatives.
Join an advanced startup team that creates the future of home care services.
As a member, you can seize growth possibilities at the company where you will lead marketing strategy development.
The opportunity to work remotely brings the freedom of making positive social differences from any location.
Our brand stands ready for its next advancement opportunity. The application process is active to connect families with qualified caregivers through our system.
📍 Location: Remote (Lagos, Nigeria) | 💼 Job Type: Full-Time
