Peter 
Position of Brand Manager at FairMoney
FairMoney operates as a mobile banking institution that focuses on providing credit services to emerging markets since its establishment in 2017. FairMoney initiated operations in 2017 and serves as a Nigeria-based organization that secured funding of about €50 million through investments from distinguished global investors, including Tiger Global, DST, and Flourish Ventures.
FairMoney devotes its mission to developing the best mobile banking platform alongside a point-of-sale solution built for emerging markets.
Job Description:
Your role as Brand Manager at FairMoney requires planning brand strategies with the mission to improve market recognizability and customer understanding and company position. You will pair up with marketing as well as product teams and customer experience teams to maintain a consistent FairMoney brand presence across all consumer touchpoints. You will be responsible for controlling campaign workloads and market trend assessment as well as making certain that all branding activities support FairMoney’s mission and customer base targets.
Key Responsibilities:
Create brand strategies aiming to build FairMoney into a leading market presence while continually strengthening customer relationships.
You must lead the development of marketing campaigns where you should maintain consistent brand identity and messaging aspects through all communication channels.
Research both the market and competitors to find areas for brand expansion as well as ways to vary from competitors.
Your role includes teaming up with design, content, and product marketing groups for maintaining brand consistency throughout every communication method used by customers.
Elevate brand awareness by collaborating with partners who can strengthen credibility through specific sponsorship opportunities.
Track metrics about brand performance together with customer perception and campaign success rates to identify opportunities for ongoing improvement.
The brand guidelines must be followed precisely in all marketing communications that exist online as well as on social media platforms and in offline settings.
Requirements
The position requires at least three to five years of work experience in brand management alongside marketing and related fields.
The candidate must demonstrate at least three to five years of work experience within fintech fields along with financial services and banking organizations or equivalent industries.
Effective competence in branding methodologies joined with market analysis and advertising implementation
The candidate needs superior communication abilities together with a strategic mindset to lead brand growth and engagement initiatives.
The candidate needs strong skills in digital marketing together with experience in social media strategy and branding tools.
The candidate must demonstrate skills in multiple project management and provide effective collaboration with different functions while delivering deadlines within quick timelines.
Benefits
Private Health Insurance
Pension Plan
Paid Time Off
Hybrid Work Model
Training & Development Programs
Recruitment Process:
The Talent Acquisition team conducts an initial assessment call to screen potential candidates.
A meeting with the managing director
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