Community Marketing Manager at Luupli

Job Title: Community Marketing Manager

Location: Remote (with occasional in-person events)

Employment Type: Full-time

Reports To: Head of Marketing

About Luupli

The social media platform Luupli has experienced fast growth by connecting three essential groups of users through its services.

Content creators who wish to find equitable revenue streams combined with manufacturer partnership possibilities belong to this community.
Everyday users that represent the audience within the platform, which supports socially engaging with creators and finding innovative content creators.
Companies searching for creators also search for brands that offer open and efficient partnership opportunities.

The launch of our official product demands a Community Marketing Manager who will activate and engage our three distinct communities by executing content marketing strategies and daily video updates as well as community-driven campaigns that increase brand visibility.

In this blended position between community management, marketing, and content development, you will both help users while making daily videos and activating users to become our brand’s biggest supporters through marketing initiatives.

Role Overview:

As the Community Marketing Manager at Luupli, you will develop all platform communities by applying marketing strategies along with video content to create active partnerships between users and brands.

Video creation daily will be your main responsibility as part of this role, where you will produce:

A series of instructional videos demonstrates the use of Luupli features designed for creators, users, and brand customers.
Regularly update the platform and resolve bugs in a manner that reaches all community segments.
Highlight success cases from both creators and end users combined with brand collaboration success stories that should be featured and showcased.
You will use live Q&As and behind-the-scenes content along with trend breakdowns to increase audience engagement.
Being always camera-ready, possessing excellent video production expertise, and having social media content creation abilities that work well for all three Luupli user groups.

Key Responsibilities:

1. The role includes community management tasks for all Luupli user groups consisting of creators and users alongside brands.

You should interact with platform users along with content creators and brand partners using both chat features and community conversation spaces.
Facilitate discussions at moderate levels to maintain a positive space that promotes inclusivity and safety.
The audience will participate more when you produce interactive content such as polls alongside challenges and discussions.

2. Launch Daily Digital Media Material Together With Social Media Updates

The creation of daily video material and editing work for every community segment follows a production and filming process.
Use video updates to inform users about software fixes alongside new feature releases.
Host live Q&A sessions, AMAs, and platform walkthroughs.
Develop tutorials and onboarding videos.
Implement Community Growth Programs alongside their Execution Process.

3. Establish referral and ambassador systems to retain creators along with users but also include brands as part of the program.

Search for the most capable creators as well as power users and brand partners to join the platform.
Assess engagement patterns and audience data sources to discover better methods for growth.

4. Foster Success for Creators, Users, and Brands

Serve as the connecting link between Luupli’s product team and users.
Create specific educational material and step-by-step guides that match the understanding level of individual segments.
Address user worries by delivering prompt solutions whenever technical difficulties arise above your authority.

5. Lead the development of marketing strategies aimed at growing communities.

Plan virtual and physical gatherings that include webinars, hallway sessions, and networking activities.
Work closely with the marketing team to develop marketing content while standardizing branding materials and messaging strategies.
Organize partnerships between brand influencers and business partners.

6. Collect information to measure community success and operational performance.

Study and assess the metrics that indicate community involvement and participation.
Report collected feedback data alongside insights to leadership personnel.
Research the ways to enhance the community interaction qualities.

7. Crisis Management & Conflict Resolution

Address community conflicts through constructive methods while handling unsatisfactory feedback from members.
Regular assessment must be performed to identify harmful content, which requires enforcement of community guidelines.
During critical moments, you should act as an unbiased moderator between different parties and during platform transition events.

Qualifications & Skills Required:

5+ years of experience in community management, social media marketing, or influencer marketing.
Demonstrated background in content development featuring a knack for creating social media videos and video production.
The role requires deep knowledge about what social media trends affect creators, users, and brands.
Expert proficiency in video editing technology includes the use of CapCut and Adobe Premiere and similar programs.
The candidate must demonstrate exceptional abilities to communicate both through writing and speaking.
Strong creativity in problem resolution along with diplomatic abilities in conflict management.

Compensation:

600KNaira

Application Process:

Send your CV and cover letter through email to recruitment@luupli.com. Your cover letter requires specific information that addresses these points:

The candidate needs at least 5 years of experience in community management, social media marketing, or influencer marketing. Describe your past roles together with their responsibilities in the cover letter.

Share with us the extent of your experience related to creating and editing video content. Outline your methods along with the instruments you utilized and add sample work from previous jobs.

Describe your approach towards developing and keeping members active within an online community from your past work. Provide an actual example with detailed strategies along with measurement of obtained results.

Previous experience in running social media marketing campaigns is part of your qualifications. Give an example of a campaign you ran, followed by its achievement outcomes.

Send us a link so we can review your video creation and editing content, which you posted personally on your social media pages.