Marketing Manager at Binta Financial

Role Overview

We need an accomplished Growth Marketing Manager who will lead our mission to obtain users and broaden use of Binta’s advanced financial solutions. Rapidly increasing Binta’s customer base through effective growth strategies constitutes your vital responsibility in this crucial position. An excellent fit for this position must have experience in digital marketing as well as growth hacking and data-driven choice making with a genuine interest in fintech and newcomer advancement.

Your role as Growth Marketing Manager has the following responsibilities:

Oversee the execution of Binta’s strategic direction to acquire new users and keep existing ones and achieve total business expansion.
Team up with product professionals while the marketing team and sales group to discover expansion possibilities after creating campaigns which boost product acceptance metrics.
Must process user acquisition campaign management role that spans SEO improvements along with paid search marketing and integration with social media platforms and collection of data from email marketing and content development and partnership development.
Organize growth hacking methods together with A/B testing and analytics systems to elevate campaign performance and maximize return on investment.
You should create a system to monitor essential growth measurements including CAC (Customer Acquisition Cost), LTV (Lifetime Value), MAU (Monthly Active Users) and user retention numbers.
Together with the product team you should help optimize customer onboarding to promote engagement across different phases of the user lifecycle.
You should initiate partner referral systems and establish business alliances for better market penetration together with stronger brand visibility.
Measure KPIs to report performance outcomes and perform regular iterations that advance operational results.
Implement strategies to sustain relationships with influencers along with community partners and affiliates for the purpose of increasing brand recognition and multiplying user engagement.
Dedicate time to track both industry developments and competitor evolution so Binta remains a pioneer in its field.

Key Responsibilities

User Acquisition
Growth Strategy
Optimization & Analytics
Collaboration
Referral Programs & Partnerships
Brand Awareness

Qualifications

The candidate must demonstrate at least three years of professional experience in growth marketing through user acquisition work and digital product scaling initiatives for fintech or tech sectors.
Experienced professional in data-driven marketing optimization shows strength through experience with A/B testing and funnel analysis together with growth-hacking capabilities.
The candidate must demonstrate specialized knowledge of performance marketing platforms that cover paid media platforms (such as Google Ads and Facebook Ads) together with SEO and email marketing and content marketing methods.
A professional mix of handling CAC and LTV alongside MAU and retention rate metrics has demonstrated proven success in improving these metrics.
Must have strong analytical capabilities can analyze deep data to generate practical insights.
The required candidate must display outstanding communication abilities coupled with teamwork expertise that allows him or her to bring departments together through growth direction alignment.
Startup discipline combined with creative thinking abilities for a high-performance environment.
A deep commitment to both fintech industry and empowering immigrant financial growth.

What We Offer:

Competitive salary and performance-based incentives.
The opportunity exists to take responsibility for leading valuable projects within a fast-moving work environment.
Professional development and learning resources.
We have built a culture that welcomes diversity while providing space for people to innovate jointly.

Our team invites you to join in shaping payment systems and developing outstanding user interfaces that define the future.

Apply by March 14th, 2025.